Law Firm Marketing = MONEY
If you’re an attorney, you know how competitive the legal market is. What is the key difference between a successful law firm and a not-so-successful law firm? That’s easy – a successful firm wins cases! Well, that may be true, but think deeper…the successful firm HAS cases to win. How do they get these cases? It can usually be attributed to a good sense for marketing.
Marketing is a critical component for those law firms that always seem to “make it rain”. They have a solid method of bringing in new business. A survey of 330+ law firms recognized 8 highly profitable habits. While none of these habits name “marketing” specifically, all of the mentioned practices are, in fact, power tools for marketing.
- Limit Mega Clients. It’s important to keep a variety of clients, both to increase outreach and maintain stability should a huge client decide to take their business elsewhere.
- Keep In Contact. Don’t just use your clients for their business, then dump them. Show that you’re interested even when you’re not working on a file, and you’ll be sure to see the return on your investment.
- Find Your Niche. You can’t be everything for everybody. Nobody can. Pick a few areas that you can provide outstanding service and use them to your advantage. Impress your clients with expertise.
- Offer Solutions. When it comes down to it, your clients just want a solution to their problem. Be one step ahead of the game by brainstorming ideas to potential problems before they arise.
- Build Relationships. For a firm to function at full capacity, the partners and staff must mesh amongst themselves. Lack of socialization within the firm can contribute to animosity and lack of trust. Building internal relationships is just as important as creating external ones.
- Be dependable and consistent. Have a sound framework on which your clients can rely on. They expect quality work across the board, so be sure to deliver.
- No Surprises. If something changes during the course of representation, big or small, let the client know immediately. Again, staying in touch is key to building and maintaining good client relationships. Good client relationships generate more business!
- Repeat Customers. Take advantage of clients with multiple issues or ongoing files. You’ve already got the client. No need to spend a ton of extra time, energy, and money soliciting new business.
Marketing is about the interactions with clients and the experiences you provide them. “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.” (Maya Angelou) Follow these practices and watch your profits soar.
To Your Success
Power Law Marketing