This Just In!
Reporters: Friend or Foe? Decades ago, legal marketing was often conducted by hired PR firms. These marketing endeavors struggled in part due to resistance from lawyers reluctant to be quoted in the media.
Times have changed, and so must lawyers’ mentality on speaking to the press.
With multiple news feeds instantly accessible on tiny screens in the majority of society’s palms, getting some media attention can be an invaluable marketing tool.
Sure, you can throw a reporter a bone by giving them a line or two about a popular legal topic. But if you really want to stand out and outshine your competition, then it’s essential to get to know the media personnel whose demographic matches that of your clientele. Take a local newspaper writer to lunch – build those relationships!
A few pointers when dealing with the press:
1. Quickly return calls.
2. Check the deadline.
3. If you need time to develop an answer, tell them so.
4. Keep information about your clients confidential.
Attention from a reporter is essentially free advertising. It gets your name out there, and builds your rapport within the community. As long as you stick to the rules of the state bar, don’t be afraid to harness the power of the press.
To Your Success
Power Law Marketing