Law Firm marketing on social media is simple…now, you must pay to play.
Social media offers a unique opportunity to put your law firm in front of a countless number of people who need your services. But as social networks continue to refine the way they display content to users, it’s becoming evident that you have to pay to play.
Before, regularly updating your Facebook or Twitter profile might have been sufficient to make sure that your firm was visible on social media. Now, however, that’s simply not the case.
Let’s take Facebook for example. The social media giant constantly updates the way posts display in a users’ news feeds. Every time a user clicks a link, shares an item or blocks something, Facebook takes that action into account. As that user interacts more and more, Facebook refines what is displayed in the news feed based on his or her previous behaviors.
As social networks continue to refine the way they display content to users, it’s becoming evident that you have to pay to play.
So what does that mean for law firms that want to be found on social media? Unfortunately, it means that Facebook is less and less likely to display your content to people who have not previously clicked on your links, shared your content or liked your posts.
The good news is that Power Law Marketing recognizes this, and offers products and services to help your law firm gain a presence on social media. We offer stock and custom highly targeted content that your potential clients are searching for and will find useful, then we put that content in front of them through paid social media advertising (pay per click).
The results are proven and will increased brand awareness, higher engagement and more traffic to your law firm’s website. Paid social media marketing will benefit your practice and we have the expertise needed to save you time and money giving you more clients, more sales and more time. contact us today to learn more about our Social Media Marketing services.
Power Law Marketing